Cohort
Seth Godin talks quite a lot about cohorts: “The people who get you. The ones who have been through it with you. Who see you.”… Read More »Cohort
Seth Godin
The Daily
If you haven’t, go and read Seth Godin’s posts here and here. It sounds hard, but daily turns out to be easier than weekly or… Read More »The Daily
Fellow travellers: Seth Godin and Brian Koppelman on mentors
Seth Godin and Brian Koppelman have had a great series of conversations on Brian’s The Moment podcast. Here’s a little something on the subject of… Read More »Fellow travellers: Seth Godin and Brian Koppelman on mentors
Dreaming by day: Kevin Kelly on realists and fantasists
I one-hundred-percent agree with the idea that to be human is to be ‘tensioned’, to be in conflict in some ways between two conflicting ideas… Read More »Dreaming by day: Kevin Kelly on realists and fantasists
In the way of it
For my youngest son, putting on his shoes is a BIG JOB. Catch him in the right mood, and he’ll get it done. But if… Read More »In the way of it
How tools spread
How do tools – ideas and understandings, practices, and real physical tools – get to the people who need them? Some tools may only need… Read More »How tools spread
DriverlessSpecodile (The DC Podcast Spec)
This is an attempt at speccing the DC podcast using questions from Seth Godin’s This is Marketing. 1. Audience: Who do I seek to serve?… Read More »DriverlessSpecodile (The DC Podcast Spec)
Not But
Not Competition Get-what-we-can Clocking in Dominance Because we feel we have to But Affiliation Generosity Showing up Significance Because we feel we should – and… Read More »Not But
Complementary goods
Basically this means that since the demand of one good is linked to the demand for another good, if a higher quantity is demanded of… Read More »Complementary goods
DC Podcast: Spec-tacular (spec for a spec)
This is a ‘spec for a spec’ pulling together some threads from This is Marketing (‘The Simple Marketing Promise’, ‘Marketing in five steps’ and ‘Simple… Read More »DC Podcast: Spec-tacular (spec for a spec)