Seth Godin, Bluebird and everybody else
Here’s Seth Godin:
sales
Crossing the Chasm: Geoffrey Moore on the technology adoption lifecycle
This is the best summary presentation on Crossing the Chasm that I’ve seen, from Moore himself. He discusses the diffusion of “technology products” (i.e. things… Read More »Crossing the Chasm: Geoffrey Moore on the technology adoption lifecycle
Midas and the alchemist; or, Monetize This
The alchemist is hungry for money, desperate to turn something into gold. He’ll try anything, working through the night to find the trick for getting… Read More »Midas and the alchemist; or, Monetize This
Bread and butter: unbundling complex products
There is a place (a big place!) for custom work – people pay more to get difficult jobs done well, and the craft required gives… Read More »Bread and butter: unbundling complex products
Resource: Robert Cialdini’s “Influence” distilled – the science of persuasion
Robert Cialdini’s “Influence” is a really useful tool for understanding some of the key building blocks of persuasion, and is a marketing classic. This video… Read More »Resource: Robert Cialdini’s “Influence” distilled – the science of persuasion
Marc Andreessen: the test
More from Marc Andreessen’s brilliant interview on The Moment with Brian Koppelman. This time: how breaking into the network in order to get funding isn’t… Read More »Marc Andreessen: the test
Marc Andreesen: Edison vs Tesla (“Whose fault was that?”)
Brian: How do you talk to people though who have that chip on their shoulder, like, they look at someone like Elon as like, “Well, hey,… Read More »Marc Andreesen: Edison vs Tesla (“Whose fault was that?”)