Some of these are will kill your organisation. Others are zombie-states – living deaths where your organisation seems to be alive but may as well be dead.
- If you run out of money
- If no one wants to work with you
- If no-one wants what you’re offering
- … at the price that you’re offering it
- If you lose your vision
- … or cease to care
- If you compromise your values
- If you don’t make plans
- … or can’t execute on them
- … or don’t update your plans in response to what happens in the world
- If you chase after each and every opportunity
- … or are unable to take any opportunities
- If you fail to like and take care of your people
- … or your people fail to like and take care of each other
- If you’re keeping things going by sacrificing things that (should) matter more
- If you don’t keep showing up
- … with energy and belief
- If you’re not working yourself out of a job
- If no one cares about what you do
- … and you can’t convince anyone that they should care
- If you stop learning
- If you won’t take risks
- If there are no younger people joining you
- If the wrong combination of bad things happens
- If you make the wrong enemies
- If you break the law
- If you can’t develop the whole product…
- If someone else is offering your users a better, more affordable, easier to use whole product
- If no-one’s having fun