The wrapper
You might know what you want to achieve – a service or product or program that you’d love to see happen. Maybe you’ve already started… Read More »The wrapper
You might know what you want to achieve – a service or product or program that you’d love to see happen. Maybe you’ve already started… Read More »The wrapper
Picking up from yesterday’s post on what it means to find a solution to a problem… If you know the solution but can’t make it… Read More »Lasting solutions
The last of three posts on the themes of clarity, simplicity and focus – here’s Steve Krug from his incredibly helpful and practical Don’t Make… Read More »Steve Krug on Simplicity
The idea is this: If you know how to solve a problem but can’t communicate it to others in a way that actually results in… Read More »Making and communicating solutions
Following Zinsser On Writing, here’s a snippet on simplicity from Made to Stick. The first chapter is about reducing your message to it’s absolute core.… Read More »Made to Stick: Simplicity
Here are some excerpts from Zinsser’s ‘On Writing Well’, which I mentioned in yesterday’s post: … the secret of good writing is to strip every… Read More »William Zinsser on Simplicity
I’ve been reminded about the importance of clarity and simplicity by three books in the last week: Don’t Make Me Think, Steve Krug’s classic on… Read More »Clarity. Simplicity. Focus.
It’s been five whole days since I quoted something from Seth Godin, so here’s something: we build trust by keeping our promises. Well-placed trust makes… Read More »Small promises
You’ve got to set the bar high too. Set the bar high in the big, important things: What am I working for? Who am I… Read More »Setting the bar high
If a job is too big, if standards are too high, it will never get done. It might never even get started. Setting the bar… Read More »Setting the bar low