Stats: Tail. Dog.
Stats can help a lot – the right metrics are a sixth sense, helping you see through the fog and often giving substance to what… Read More »Stats: Tail. Dog.
What if it was free?
What if your the thing you do could be free? If the cost of all your inputs dropped to nothing – what would you charge? If… Read More »What if it was free?
DC Podcast: Spec-tacular (spec for a spec)
This is a ‘spec for a spec’ pulling together some threads from This is Marketing (‘The Simple Marketing Promise’, ‘Marketing in five steps’ and ‘Simple… Read More »DC Podcast: Spec-tacular (spec for a spec)
Driverless Crocodile Podcast: 6 Questions
Here’s the draft of six questions for first interviews on the DC podcast – let me know what you think. Spec for the podcast (which… Read More »Driverless Crocodile Podcast: 6 Questions
Motto (4): Have Fun
Have fun, learn lots, work hard, be kind. You only get to do this once, so how are you going to play? There’s a time… Read More »Motto (4): Have Fun
Motto (3): Work hard
Have fun, learn lots, work hard, be kind. Of course you should work smart. Automate what you can. Delegate and outsource to people who can… Read More »Motto (3): Work hard
Motto (2): Learn lots
Have fun, learn lots, work hard, be kind. If you hadn’t learnt, you’d be dead. If other people hadn’t learnt, it’s much less likely you’d… Read More »Motto (2): Learn lots
Motto (1): Be Kind
“Have fun, learn lots, work hard, be kind.” If you’re not… kind to others spending time with people who are kind to you doing work,… Read More »Motto (1): Be Kind
The acid test
If my potential… customer / employer / client / donor / partner / supplier knew what I know about my… product / last job /… Read More »The acid test
Strategy: from ideas to value propositions to business models
Ideas are easy. Ideas are free, they’re everywhere. The hard thing is turning ideas into value propositions that customers want, and business models that can… Read More »Strategy: from ideas to value propositions to business models