Incremental innovation: coffee cups from Ikea
It’s a small thing, but it’s very thoughtful of them. Ikea (they probably got the idea from someone else) added drainage slots to the bases… Read More »Incremental innovation: coffee cups from Ikea
Iteration
Matt Ridley: 15 principles of innovation from “How Innovation Works”
Note: these are a series of excerpts from a longer discussion – link below. I think it [Innovation] is the most important thing that happens… Read More »Matt Ridley: 15 principles of innovation from “How Innovation Works”
Orders of magnitude / next size up
There are lots of things that are easy enough to do once. Doing the same thing a second time can be almost as big a… Read More »Orders of magnitude / next size up
Gravity bites
Watching skate videos – try this one, or this one – is great. You can kind of imagine doing those tricks. Watching beginner “how to”… Read More »Gravity bites
Five in a row
You’ve started practising*, tried fifty, and hit some. Now keep going until you stick five in a row. Then ten. If you can do ten… Read More »Five in a row
Try 50
In the light of Jonny Giger, why not take that discouragingly difficult thing you’re trying to learn* and commit to attempting it fifty times in… Read More »Try 50
Not easy but possible: Jonny Giger, repetition and persistence
It’s time to revisit the mother of skill – this time in the world of skateboarding. Jonny Giger is – according to some – the… Read More »Not easy but possible: Jonny Giger, repetition and persistence
Two questions mid-Covid
For any of the things you do… What don’t you / your customers miss about doing this in person? What do you / they miss?… Read More »Two questions mid-Covid
In it to win it (2): OK Go on the sandbox theory of how to find a wonderful idea
This may seem to you like testing, but it really isn’t, because at this point we don’t yet know what our idea is: we don’t… Read More »In it to win it (2): OK Go on the sandbox theory of how to find a wonderful idea
Crossing bridges
There’s a reason that most marketers advise us to sell things to people who are already buying: getting something important into the hands of people… Read More »Crossing bridges