Fools’ Money (1): Big Swinging Dictionary
Words are wise men’s counters, they do but reckon by them; but they are the money of fools, that value them by the authority of… Read More »Fools’ Money (1): Big Swinging Dictionary
communication
Resources from Nielsen Norman: Peak-End Rule, Working Memory, Cognitive Load and User Experience
These brief videos from Nielsen Norman Group – and the articles accompanying them – are great summaries of principles of good design and worth (re)visiting… Read More »Resources from Nielsen Norman: Peak-End Rule, Working Memory, Cognitive Load and User Experience
Finding the phrase
It isn’t just the idea that counts, but how you say it and how you show it. The (metaphorical) map is not the territory, but… Read More »Finding the phrase
We didn’t say “Long Time no see.”
I met a colleague – also a good friend – in person for the first time in two years yesterday. We exchanged unexceptional greetings and… Read More »We didn’t say “Long Time no see.”
Margo Aaron on Copywriting: Right Person, Right Copy
I was a clipboard person… for registering people to vote. And one of the things you learn when you do this is that you’re actually… Read More »Margo Aaron on Copywriting: Right Person, Right Copy
White hat marketing and Margo Aaron on good copy
White hat marketing One of the biggest mindset shifts I’ve had while running a small nonprofit has been coming to understand the importance of marketing.… Read More »White hat marketing and Margo Aaron on good copy
Design matters (7): Death by PowerPoint
Design / information architecture / clarity, simplicity and focus matter a great deal – probably more than you think.Highly recommend the whole of this post… Read More »Design matters (7): Death by PowerPoint
Sacha Chapin on writing faster
Humans are naturally sense-making, story-telling creatures. We’re wired to explain ourselves and the universe, to ourselves and to each other. We’re naturally ingenious fabulists, shrewd… Read More »Sacha Chapin on writing faster
Would you like a cup of tea?
(Or coffee? Or beer? Or fries with that?) … is a good test case for thinking about your personal decision making. It has all the… Read More »Would you like a cup of tea?
Steve Levitt on writing, letting work sit for a while and humility
I was working on the paper with a professor at Yale… and I sent him a draft of the paper. He sends me back his… Read More »Steve Levitt on writing, letting work sit for a while and humility