Marketing the internet
Often, we market products or services that solve problems that people already know they have. We offer a better app, or a better screwdriver, or… Read More »Marketing the internet
Stuart Patience
A broken promise
I was on the receiving end of a broken promise a couple of weeks ago: a cancelled flight. The airline gave me a refund, but… Read More »A broken promise
Proklamasi
The Indonesian proclamation of Independence is 25 words long. We, the Indonesian people, proclaim our independence. Details concerning the transfer of power etc. will be… Read More »Proklamasi
Unlucky for some
No post on the 13th. Actually, it was a scheduling error. I’m not sure what happened, but I’ll pay a bit more attention next time… Read More »Unlucky for some
The wrapper
You might know what you want to achieve – a service or product or program that you’d love to see happen. Maybe you’ve already started… Read More »The wrapper
Lasting solutions
Picking up from yesterday’s post on what it means to find a solution to a problem… If you know the solution but can’t make it… Read More »Lasting solutions
Steve Krug on Simplicity
The last of three posts on the themes of clarity, simplicity and focus – here’s Steve Krug from his incredibly helpful and practical Don’t Make… Read More »Steve Krug on Simplicity
Making and communicating solutions
The idea is this: If you know how to solve a problem but can’t communicate it to others in a way that actually results in… Read More »Making and communicating solutions
Made to Stick: Simplicity
Following Zinsser On Writing, here’s a snippet on simplicity from Made to Stick. The first chapter is about reducing your message to it’s absolute core.… Read More »Made to Stick: Simplicity
William Zinsser on Simplicity
Here are some excerpts from Zinsser’s ‘On Writing Well’, which I mentioned in yesterday’s post: … the secret of good writing is to strip every… Read More »William Zinsser on Simplicity